Lucie, always smiling, from the Instagram account and blog “Je deviens écolo” lent herself to our interview session. We are delighted to have had his point of view and his zero waste daily life.

In a few words who are you and what do you do for a living?

I am a blogger and entrepreneur, I spend my time learning and sharing because I love it! After a career in journalism, it is ultimately in the status of an entrepreneur that I thrive because I can do what I love, as I see fit, and work with whoever I want. I am an influencer marketing specialist and I mentor women change entrepreneurs to develop a business and communication that resembles them.

What was your trigger to turn to a zero waste approach?

It was when I realized that much of the plastic that we humans make and throw away ends up in nature, including the oceans, that I clicked. This plastic pollutes the environment and kills animals and finding this hidden side of humanity sickened me and gave me the impetus to drastically reduce my waste.

What daily actions make you reduce your impact on the environment the most?

It is certainly the fact that I travel almost exclusively on foot and by bicycle! In addition to practicing -almost- zero waste, we are flexitarians, which means that we consume little animal products and especially little red meat, which has a high environmental impact.

Let’s talk about handkerchief, because here, it’s kind of our specialty! Do you use handkerchiefs?

Yes of course ! Adopting handkerchiefs was quite a mental effort because I associated it with the past, with dirt, with something not cool. So during the first few months of using handkerchiefs, I hid my handkerchief so that I wouldn’t be asked questions. And then over time, it became an accessory to advocacy, a symbol of my commitment. Now I am very happy and proud to take out my handkerchief!

What do you think of ernest & lulu organic handkerchiefs? Ready to take the plunge?

I find them very, very pretty, they could not be more suited to revealing your touch of madness, your cheerful mood or simply your desire to preserve the environment by throwing less!

Any advice or a simple trick to help our readers reduce their waste too?

If you’ve already adopted handkerchiefs, it will be easy to stop buying disposable paper towels. The washable terrycloth version is extremely efficient, pleasant to use and so much more aesthetic. We quickly wonder why we bought this disposable thing before !?

Do you have a cultural recommendation?

To want to take care of others and the planet, I think you have to want to take care of yourself and show love. So I would like to recommend that you read Jonathan Lehmann’s book, Les cheats du bonheur, very pleasant to read, it enlightens us on how our brain works and explains how to use it better to be happier on a daily basis. And when we are happy, we no longer want to save the world and therefore make an effort to reduce our waste!

Do you have an Instagram account or blog we can follow you on?

You can follow me daily on my @jedeviensecolo account and very regularly through my articles on

Lucie, 31 years old, Toulouse